06 Sep Thompson’s WaterSeal National Ad Campaign
411 is pleased to have landed the music in the newest Thompson’s WaterSeal national ad campaign, which is currently airing on network and cable channels. It is the first time the home improvement company has featured a live seal in its ads. The 15-second TV spot debuted on April 14 and will continue to run through the rest of 2014. The fantastically talented James Nagel, who is easily one of the most talented songwriters around today, composed the original music. Nagel has written handfuls of tracks for 411, and his sound can be described as a mix of old school Rock and Roll and Contemporary Pop. For this track, Nagel mixed Indie Rock with Orchestral instruments to create an inspired and visionary theme. 411 worked hand-in-hand with the post house to fine-tune the music in order to capture the right atmosphere and vibe of the commercial, all while adhering to a tight deadline.